The very 1st thing employers do when narrowing down candidates for a job interview is google them. You can count on this. Potential employers will look through your Facebook page, your pictures, your Twitter feed, and LinkedIn. They’ll look at your Instagram pictures and your Pinterest board. They’ll read your website or blog, and they’ll watch your videos on YouTube or Vimeo if you have them. Employers expect you to have a life outside of work, but what they don’t want to see is this…..
Employers don’t want to see embarrassing, or sexy photos of you, or anything alcohol or drug related.
Use social media to further your career, don’t get used by it.
|Using social media…||Getting used by social media…|
|Means you’re generating interest, opportunities and experiences because of your sites.
People are impressed with your social media and you generate networking opportunities.
You get new business, new clients and new opportunities for revenue through your sites.
You’re learning something new by watching social media.
|There’s no career, social or financial benefit for you.
You waste your time reading about what people ate, or their inspirational quotes, or watch cute animal videos.
You don’t learn anything on other people’s social media, and no one learns anything of value by logging onto your sites either.
Your social media is a distraction, it distracts from what your career goals are.
Across all your social media sites there must be CONSISTENCY. Who are you and what are you about? This should be clear from all your sites.
Google yourself and see what you find. Then you know what you need to edit.
- Edit/hide or delete discriminating photos. Yes, you won that wet T-shirt contest, but employers don’t need to see your T & A shots. OK? So, remove or hide ALL photos of you holding alcohol, being around alcohol, weed or any other drug. Don’t look drunk in phots…not cool. Get rid of any booty shots, or “sexy selfies”. Delete, delete, delete. Be proud of every photo you’re in. If you wouldn’t feel comfortable showing your employer a photo, then don’t post it.
- Make sure all your social media sites are up-to-date. (Updated profiles, CV’s, resumes, email addresses and Twitter handle).
- Include a photo (normally a head shot). Everyone likes to know what you look like so they can put a picture to a name.
- Include a creative tagline, so it’s immediately clear what you’re interested in, what your goals and vision are.
Remember, nothing is private on your social media site. People can take your photos and change them, alter them or use them in ways that you didn’t expect.
Artist Richard Price has taken people’s Instagram screen shots and edited them to include comments he made. He then sold these photos for $$$ and there’s no copyright infringement because he technically “altered” them, so it falls under creative license or original art. Scary.